Scandic Fusion offers customer and product portfolio analysis solution.
In addition to static characteristics of customers and products, data mart gives advanced characteristics over time:
- customers lifecycle attributes - new/active/lost/renewed
- how well customer is packed with product
- loyalty rating of customer
- payment discipline of customer
- profitability segmentation of customer
- sales transaction categorization as new or recurring
- sales transaction categorization from product profitability perspective as upgrade/equal/downgrade
Interactive dashboards allow:
- to focus on new customers and estimate their potential
- to focus on existing customers and identify upselling and cross-selling opportunities
- to follow tendencies of leaving customers and initiate retention strategy where applicable
- to analyze active customers base and promote actions that improve profitability
Relevant areas of analysis
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